In celebration of Black History Month, Apple releases new Black Unity collection and content

Apple commemorates Black History Month with exclusive content and curated launches celebrating Black culture and community. Starting today, customers can show their support with this year’s Black Unity Collection, which includes a special-edition Apple Watch Black Unity Sport Loop, alongside a new matching watch face and iPhone wallpaper. Beginning in February, all-new activations — including a series of Apple Maps Guides created by the Smithsonian, TV and film collections curated by Dr. Jelani Cobb, and more will be available to explore. Additionally, through its Racial Equity and Justice Initiative (REJI), Apple is expanding its support of five organizations focused on uplifting Black and Brown communities by unlocking creative potential through technology.  

Apple Watch and iPhone

Members of Apple’s Black creative community and allies came together to develop this year’s Black Unity Collection and designed the new expressions inspired by the creative process of mosaic, celebrating the vibrancy of Black communities and the power of unity.